Advanced Pull Digital Marketing Theories and Techniques
About This Course
This course aims to equip learners with comprehensive skills and knowledge in digital marketing and search engine marketing (SEM). By the end of the course, participants will be able to:
1. Analyse Campaign Expenses and Budgets: Learners will gain the ability to estimate monthly campaign costs and reconcile any discrepancies using data management platforms. This skill is crucial for effective budget allocation and resource management.
2. Develop Recommendations for SEM: Participants will understand the mechanics of pay-per-click (PPC) functions and their impact on campaign performance. They will be able to generate recommendations for search engine marketing to optimise ad performance and achieve desired outcomes.
3. Design SEM Strategies Integrated with SEO: Learners will learn to design SEM strategies that work in harmony with search engine optimisation (SEO) efforts. This integration will maximise online visibility and align with campaign objectives, goals, and expectations.
4. Collaborate on Customer Digital and Search Strategies: Participants will gain the ability to collaborate with senior management and direct reports to create, plan, and execute customer digital and search strategies. This includes using performance metrics and effective keyword segmentation techniques to achieve success.
5. Lead Search Programs and Improve Campaign Outcomes: Learners will take on leadership roles in search programs, driving customer initiatives and effectively communicating with internal team members. They will apply ad writing techniques to enhance campaign outcomes.
6. Collaborate with Agency Partners for Integrated Strategies: Participants will work closely with agency partners to develop and execute integrated creative strategies across multiple channels. They will leverage campaign management tools, third-party tools and technologies, and have a strong understanding of social media channels, including blogging and Twitter.
What You'll Learn
Right now, the industry faces challenges in these areas highlighted below. As such, this course was developed to close these performance gaps so that learners are able to implement push marketing strategies effectively at their workplace.
Analysing campaign expenses, estimate monthly costs, and create well-informed SEM recommendations. The lack of knowledge in this area has led to inefficient resource allocation and potentially reduced campaign success
Designing SEM strategies that integrate with SEO efforts, as well as collaborating effectively with Senior Management and direct reports to create, plan and execute customer digital and search strategies
Create persuasive and engaging ad content. The lack of knowledge in this area can hinder the learners’ ability to drive customer initiatives and frame the business to internal team members
Effective collaboration with agency partners, leveraging on campaign management tools and utilizing third-party tools and technologies for developing and executing integrated creative strategies across multiple channels, including social media.
Entry Requirements
• Aged 21 and above
• Have basic computer literacy Level 2
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59