Create Attractive Artwork for Digital Marketing
About This Course
This module will address performance gaps/needs including:
• Gap 1: Learners have little or no knowledge in applying design principles to their product images
• Gap 2: Learners have little or no experience in using online graphic design tools like Canva to edit their product images
• Gap 3: Learners have little or no knowledge in understanding the intellectual property issues and requirements on image editing.
• Need 1: Learners have a need to use a free online graphic design tool like Canva instead of premium paid tools
This course will close these performance gaps by equipping the learners with the following skills and knowledge
• to analyse the qualities and characteristics of images and apply elements and principles design to achieve desired outcome,
• to create and edit static and GIF images to achieve desired outcome.
• to analyse the possible intellectual property issues and requirements on image editing,
• and to analyse key considerations on materials and equipment for image editing.
What You'll Learn
In chart 1, the data for Singapore shows that 89% of the Singapore internet users have visited an online retail store (via any device). This clearly shows a high market demand for retail companies to go online.
Being online is insufficient; retailers need to use captivating images of their products to grab attention. Their products must be presented to showcase its benefits and in line with the consumers’ needs. There is an inherent need for businesses to present their products in the best way possible so that it can capture the short attention of the fast moving consumers.
While there is a rise in various photo editing tools, retailers need to learn on applying basic design principles on their product images. At the same time, retailers are unwilling to splash out money and resources to invest in photo editing software, hence the need to create a course on image edit-ing using free and available graphic design tool.
Entry Requirements
• Aged 21 and above
• Have basic computer literacy Level 2
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.