Advanced Sales Funnel Strategies
About This Course
[Learning Objectives]
Analyzing Marketing Platforms:
Learners will understand how to analyze the goals, benefits, limitations, and user engagement of different marketing platforms within an organization.
Crafting Omni-Channel Strategies:
Learners will grasp the concepts behind omni-channel marketing strategies, including their essential components, objectives, and how to tailor them to meet organizational goals.
Designing Targeted Marketing Mix:
Learners will learn to select an effective marketing mix tailored to their target audience and product/service. This involves considering various factors, such as platform impact and marketing activities.
Choosing Omni-Channel Channels:
Learners will identify the appropriate channels and platforms for executing omni-channel marketing initiatives that align with the chosen marketing mix.
Creating Omni-Channel Plans:
Learners will create comprehensive omni-channel marketing plans based on their chosen channels and platforms.
Assessing Marketing Tools:
Learners will evaluate tools employed for assessing and optimizing marketing mix strategies.
Evaluating Omni-Channel Integration:
Learners will examine tools utilized for assessing the integration of omni-channel marketing efforts.
Measuring Omni-Channel Impact:
Learners will understand techniques for quantifying the impact of omni-channel marketing on business performance.
Monitoring Performance Indicators:
Learners will utilise performance indicators like customer responses and sales figures to monitor the overall effectiveness of their marketing mix.
What You'll Learn
Omnichannel marketing is beneficial for businesses as the collection and analysis of data will be improved, there will be better customer segmentation and targeting, better synchronisation among the different channels, and is cost-effective with the improved data analysis. When adopting an omnichannel approach, learning how to blend the online and offline marketing techniques will not only maintain consistency across all channels but also synchronise data which allows the company to better analyse consumer behaviour and trends and develop their marketing plan.
The main challenge Singapore marketers have that prevents them from carrying out effective and consistent omnichannel marketing across different channels is poor data integration across systems / manual processes, with about 44% voting this option as one of their main challenges. Hence, learning online and offline marketing techniques to consolidate and synchronise data and developing a marketing plan integrating both online and offline channels will be needed to overcome this challenge. (source: Econsultancy)
As omnichannel marketing becomes more common, it is important to understand the most effective and efficient way to integrate both online and offline channels and marketing techniques. This will help with the gathering and analysis of the data collected and help to deliver a seamless marketing plan for the business.
Entry Requirements
Aged 21 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have a basic understanding of the camera functions of the mobile phone and
Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.