WIX Marketing and Automation
About This Course
This module will address performance gaps/needs including:
Gap 1: Learners have little or no experience in analyzing an organization’s digital marketing mix
Gap 2: Learners have little or no experience in measuring the performance of the selected digital marketing mix
Gap 3: Learners have little or no experience in re-aligning an organization’s digital marketing mix based on marketing performance
What You'll Learn
However, there are many channels in the digital marketing space such as Search Engines, Social Media, Websites, Email Marketing. Any company moving in blindly into digital marketing will be lost as it will be overwhelmed by the many types and functions of these digital marketing platforms.
Facebook and YouTube are the two most popular platforms; however, an organization should not move blindly into using these two platforms as it requires tremendous efforts to maintain the content. Instead, an organization, should evaluate their internal capability, their products and services before selecting the ideal digital marketing platform.
In short, this course aims to equip the learners with the knowledge and skills to approach digital marketing, by analysing and selecting the available digital marketing platforms, evaluating the performance of this selection and re-aligning the digital marketing mix.
Entry Requirements
1. Aged 21 and above
2. Have Level 2 – Basic Computing and Applications
3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification
4. Be Professionals, Managers, Executives or Technicians with minimum 2 years of working experience
5. Have a WIX Website
6. Have an understanding and working knowledge of sales and marketing principles/practices and
7. Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet-based total) 46-59.