WSQ Digital Marketing Foundations (Fundamentals) (Synchronous E-learning)
About This Course
Learning Outcomes:
LO1: Plan digital marketing objectives and resources to execute digital marketing campaigns
LO2: Design digital marketing funnels comprising of a mix of digital channels
LO3: Develop individual digital marketing channel strategies based on research on consumer needs and preferences
LO4: Document essential digital marketing metrics to monitor performance of digital marketing campaigns
What You'll Learn
Trainees will also be exposed to digital marketing analytics, and be introduced to Google Analytics. Through an understanding of the platform, trainees will be able to evaluate the performance of their digital marketing efforts.
Furthermore, trainees will also be given access to a toolkit of templates, checklists, and guides to assist in their learning process. The toolkit of resources can be used to reinforce what they have learnt in the course, and it may also be used as an actionable toolkit to help shape their own digital marketing campaigns.
By the end of the day, trainees will take away an actionable essential digital marketing plan and be able to apply the concepts learnt to their real world projects.
Entry Requirements
• Minimum age: 18
• Years of working experience: 0
• Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
• Motivated learners
• Able to interact with fellow peers
• Proficient in spoken English with at least an N-level or O-level certificate or equivalent
This course is targeted to non-PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.