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Developing an Effective Customer Journey Map

Name: Developing an Effective Customer Journey Map
Price: 600 SGD
Rating: 4.7 (25 reviews)

Training Provider: QUICKDESK PTE. LTD.

Course Reference: TGS-2023018621

S$600

Original: S$1,200

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About This Course

Learning Outcome 1: The Learner will be able to examine the different components of a customer journey map in relation to the organisation’s target customers, products, and services.
Learning Outcome 2: The Learner will be able to develop a customer journey map
Learning Outcome 3: The learner will be able to analyse possible gaps and implement the recommendations to close these gaps in a customer journey map.
Learning Outcome 4: The learner will be able to evaluate the effectiveness of proposed recommendations in the customer journey map.

What You'll Learn

It can be argued that in some cases, the customer experience (CX) has become more important than the brand itself when it comes to retaining customers and attracting new business. Today's strategies go beyond traditional discounts and perks to tailor experiences that connect with people’s lives. This online program will prepare learners to gain a competitive advantage by understanding how to design a CX strategy, answer important critical questions such as how long their customers remain loyal, knowing how long does it take for them to become their advocates, and what the difference is between advocacy and loyalty. They’ll learn about the potential benefits and drawbacks of using artificial intelligence (AI) and machine learning (ML) technology for personalisation, as well as how to leverage consumer research techniques like persona development and personas, journey mapping, and empathy maps.

Entry Requirements

Aged 21 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma quali�cation and minimum 2 years of working exp erience;
Have an understanding and working knowledge of sales and marketing principles/practices and
Have an English language pro�ciency equivalent of higher of any of the following - GCSE N/O Levels pass in Eng lish / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.