WSQ Ecommerce Strategy
About This Course
By the end of the class, trainees will be able to:
• Conceptualise an ecommerce business from scratch
• Identify and add trending products to the product inventory
• Define a target audience to market and sell to
• Conduct competitor analysis within the ecommerce landscape to devise competitive strategies
• Define and develop a brand identify and clear brand message for an ecommerce business
• Create a set of processes to operate an ecommerce business with minimal and streamlined resources
• Identify the right platforms to build an ecommerce business on
• Plan the setup of an ecommerce storefront and/or e-market place to facilitate the sales of products online
• Develop an ecommerce digital marketing strategy and go-to-market plan
What You'll Learn
While many want to try their hands at running or managing an ecommerce business, it can be difficult to know where to start. In this course, you will be guided from start to finish on building an ecommerce business.
From deciding on a product catalogue to creating a digital marketing strategy, this 2-day course covers everything you need to know to run a successful ecommerce business.
Led by an expert trainer and success in ecommerce, you will be closely guided through the process, using a mix of both theory and practical exercises. Trainees will leave this course understanding how to conceptualise a business from scratch, identify target audiences, and develop a strong brand identity, among other critical elements.
Entry Requirements
Minimum age: 18
Years of working experience: 0
Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
Motivated learners
Able to interact with fellow peers
A minimum level of English proficiency (any of the following):
- GCE ‘O’ level or ‘N’ Level pass in English (at least D7 Grade)
- Level 3 pass in English under Workplace Literacy (WPL)
- Any ITE or Polytechnic full course certification or University Degree
Proficient in spoken English with at least a PSLE certificate or equivalent