Advanced Push Digital Marketing Theories and Techniques
About This Course
The key learning outcomes are as follows:
Establish Clear Campaign Objectives: Participants will learn how to define specific and measurable campaign objectives that align with the overall marketing strategy. This ensures that marketing efforts are focused and contribute to the broader organisational goals.
Tailor Push Marketing Efforts: Learners will analyse market profiles and personas to understand their target audience better. This understanding will help them tailor push marketing efforts, ensuring that products and messages are effectively targeted to the right audience segments.
Align Performance Targets with Strategies: Participants will gain the ability to analyse performance targets and ensure they are in line with the brand and marketing strategies. This alignment is crucial for maintaining consistency and effectiveness in marketing efforts.
Select Suitable Performance Metrics: Learners will be introduced to various performance metrics and learn how to select the most relevant ones for measuring the effectiveness of push marketing campaigns. Having appropriate metrics is essential for accurate evaluation.
Drive Marketing Campaign Action Plans: Participants will understand how to drive marketing campaign action plans, ensuring that all activities are aligned with the organization's marketing strategy. This coordination enhances the overall impact of marketing efforts.
Evaluate Marketing Operational Plans: Learners will develop skills in evaluating the performance effectiveness of marketing operational plans. This evaluation process helps identify strengths, weaknesses, and areas for improvement in the execution of marketing strategies.
Analyse Evaluation Outcomes: Participants will learn how to analyse the outcomes of evaluations to identify areas of improvement in marketing operational plans. This feedback loop allows for continuous refinement and optimisation of marketing strategies.
What You'll Learn
Right now, the industry faces challenges in these areas highlighted below. As such, this course was developed to close these performance gaps so that learners are able to implement push marketing strategies effectively at their workplace.
Establishing clear campaign objectives which align with the overall marketing strategy and analysing market profiles and personas to tailor push marketing efforts effectively
Aligning performance targets with brand and marketing strategies, and selecting suitable performance metrics to measure push marketing effectiveness
Encountering difficulties in driving marketing campaign action plans and in evaluating the performance effectiveness of marketing operational plans
Problems in analysing evaluation outcomes and identifying areas for improvement in marketing operational plans
To ensure maximum knowledge transfer, the instructional method selected is classroom facilitation. Learners will be exposed to relevant local case studies and will also be required to participate in group discussions so that they are able to bounce off ideas and understand how the same marketing strategy can be utilised in different scenarios or industries as well.
Apart from this, there will also be a written assessment conducted at the end of the course to determine if the learners are able to fulfil the learning outcomes.
Entry Requirements
• Aged 21 and above
• Have basic computer literacy Level 2
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.