Content Creation & Storytelling using Generative AI
About This Course
In this course, we will aims to provide a comprehensive understanding on the emerging field of generative Artificial Intelligence (AI), for example Chat Generative Pre-trained Transformer (ChatGPT), Bard, or Adobe Firefly. Students will learn the role of visual storytelling in communicating complex ideas and its applications for the purpose of rolling out digital marketing initiatives. It will be an exploration on the principles of design, visual storytelling, and the use of generative AIs. It aims to develop skills in creating dynamic visual narratives using these tools to engage, inform and inspire the targeted audience. The students will also gain knowledge and understanding of cutting-edge tools for creating compelling narratives and a range of visual designs, including animations, videos, graphics, and interactive media.
What You'll Learn
1.Understand the nature of Content and Stories : Participants will be equipped with the skills to create visually compelling narratives that effectively convey brand messages and engage target audiences.
2.Strategic Implementation of Content: Participants will develop the knowledge and strategies required to integrate AI-generated content seamlessly into their digital marketing initiatives, optimizing their effectiveness and impact.
3.Mastering Generative AI Tools: Participants will have a deep understanding of various generative AI technologies and their practical applications in digital marketing and content creation.
Entry Requirements
Basic understanding in AI and Digital Marketing