Advanced Social Media Advertising
About This Course
This course is designed for those seeking to elevate their social media advertising expertise. It begins by providing hands-on experience in executing Meta (Facebook and Instagram) advertising campaigns with AI support, covering advanced features such as custom audience creation and lookalike audience targeting. Learners will gain proficiency in leveraging Advantage+ for enhanced ad performance. The course also explores the implementation of TikTok and LinkedIn advertising, with a strong emphasis on aligning these efforts with an overarching social media strategy. By the end of the course, learners will have the skills and knowledge necessary to execute advanced social media advertising campaigns across multiple platforms.
What You'll Learn
● Gain a comprehensive understanding of the key features and current trends in major social media networks, including Meta (Facebook and Instagram), TikTok, YouTube, and LinkedIn, enabling them to navigate these platforms effectively
● Acquire the skills needed to leverage AI execution support tools, optimizing their social media strategies, and enhancing their efficiency in content creation and distribution
● Develop strategic social media marketing plans, with an emphasis on community engagement and management strategies to foster active and loyal online communities
● Understand the knowledge and tools required to identify suitable influencers, collaborate with them, and measure the impact of influencer partnerships on their social media campaigns
● Create content that resonates with their target audience across various social media platforms, aligning their content strategies with their overall marketing objectives
● Use analytics tools to measure the effectiveness of their social media efforts, allowing them to refine their strategies and achieve measurable results
Entry Requirements
Minimum Age: 21
Academic Level: At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
Language Proficiency:
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4.