Direct Response Digital Marketing (Facebook)
About This Course
Direct Response Digital Marketing(DRDM) is a type of online advertising where marketers create specific messages that are designed to elicit an immediate response from potential customers. DRDM is often seen as a more cost-effective way to reach potential customers, since it allows marketers to track and measure the effectiveness of their campaigns in real-time. By analyzing data on click-through rates, conversion rates, and other key metrics, marketers can adjust their campaigns to maximize their impact and improve their return on investment.
This course is focused on using Facebook and Instagram(Meta Ads) for Direct Response Digital Marketing.
What You'll Learn
LO 2 : The Learner is able to select relevant communication tools while considering market mix to reach out and communicate to target markets effectively
LO 3 : The Learner is able development an operational plan for direct response marketing
LO 4: The learner is able to manage operational plans and campaign budgets when running direct response marketing campaigns
LO 5: The learner is able to set performance measures for each element of the campaign schedule
LO 6: The learner is able to manage pre-campaign testing plans to gauge effectiveness of the campaigns and refine operational plans based on data gathered
LO 7: The learner is able to evaluate customer response and media effectiveness to determine effectiveness of campaign expenditure
LO 8: The learner is able to monitor and evaluate campaign performance and effectiveness accordance with performance measures to further refine and improve future marketing campaigns
Entry Requirements
1. A Grade 5 in N-Level English or WPLN level 5 or equivalent
2. Basic knowledge on how to use a smartphone
3. Basic knowledge on how to use a computer word processor(MS Word) and email
4. Basic knowledge of Facebook and Instagram social media account or equivalent
5. Basic knowledge of how to surf the internet using a web browser.