WebMaster Pro: Foundations of Website Creation, Analytics & SEO
About This Course
In the WebMaster Pro: Foundations of Website Creation, Analytics & SEO, the goal is to enhance a business’s online presence and drive targeted traffic to its site. Marketers focus on optimizing website content and structure to improve search engine rankings, attract potential customers, engage customers with information and encourage specific actions, such as making a purchase. Effective website and SEO strategies involve using onsite, offsite, local and technical SEO.
In this 3-day course, you will learn how to identify the most effective website and SEO strategies for your business. Learners will gain skills in analyzing content niches relevant to their objectives and developing a content creation process tailored to their online audience. Additionally, the course will cover how to build webpages as part of the sales funnel.
This direct response digital marketing course is designed with the following key unique selling points:
• The curriculum focuses on hands-on to use the web development platform to apply theory through practical applications
• Hands-on practical performance that is contextualization to ensure learners can internalize the concept and apply it to their own organization.
• With our continued post-course support, we wish to instill confidence in the learners so that they will be confident in planning, creating, and managing their websites in accordance with industrial best practices.
• Ice Cube Marketing will constantly update and improve the course curriculum to match our best understanding of websites and SEO
What You'll Learn
LO 2 : Appraise technical elements and structures of website, web pages and web infrastructures for SEO improvements
LO 3 : Implement keyword research in alignment with SEO objectives to optimize existing content and drive sales to a business
LO 4 :Implement collaboration with editorial and marketing teams to create content optimized for SEO
LO 5: Evaluate effectiveness of SEO strategies using web analytics dashboards and reports
LO 6: Appraise website search performance across local and international channels
Entry Requirements
1. A Grade 5 in N-Level English or WPLN level 5 or equivalent
2. Basic knowledge on how to use a smartphone
3. Basic knowledge on how to use a computer word processor(MS Word) and email
4. Basic knowledge of Facebook and Instagram social media account or equivalent
5. Basic knowledge of how to surf the internet using a web browser.
Should there be reason to believe the learner does not have the necessary minimum entry requirements, ICM may request relevant qualifications or administer a short test for the skills stated above.