AI for Content Creation and Digital Marketing
About This Course
AI content creation, generative AI and marketing automation are all buzzwords in the digital marketing landscape. With AI-driven content creation, businesses can generate high-quality, engaging content quickly and efficiently. AI tools can craft personalized and relevant messages for target audiences, helping businesses maintain a consistent and cohesive voice across all platforms. This process not only saves time but also ensures that content is optimized for SEO, user engagement, and brand visibility, allowing companies to stand out in a crowded market.
For Small and Medium Enterprises (SMEs), Generative AI takes content creation to the next level by leveraging machine learning algorithms to create unique, on-brand content from scratch. This technology can produce anything from blog posts and organic social media updates to visual content, such as images and videos. By automating the creative process, generative AI enables marketers to scale their content production while maintaining high standards of quality. The ability to generate tailored content for different segments of an audience means businesses can achieve greater personalization, improving customer satisfaction and fostering brand loyalty.
When combined with organic social media and marketing automation, AI-driven content creation offers a powerful solution for digital marketing. Organic social media, which relies on non-paid content to engage audiences, benefits from AI's ability to analyse trends and optimize posts for maximum reach and engagement. Meanwhile, marketing automation streamlines the process of delivering this content to the right audience at the right time. By integrating AI, organic social media, and automation, businesses can create a cohesive marketing strategy that drives engagement, boosts brand awareness, and nurtures customer relationships at scale.
What You'll Learn
LO 2: Apply content idea conceptualising to tell a story that meet marketing objectives
LO 3: Develop a digital storyboard to map out content for digital storytelling
LO 4: Determine brand content guidelines for content strategy execution on different modes of content delivery
LO 5: Evaluate suitable content types and styles based on customer preferences
LO 6: Design content based on potential types, styles, modes, process and customer distribution preferences
LO 7: Execute content delivery based on frequency of social media channels
Entry Requirements
1. A Grade 5 in N-Level English or WPLN level 5 or equivalent
2. Basic knowledge of how to use a smartphone
3. Basic knowledge of how to use a computer word processor(MS Word) and email
4. Basic knowledge of Facebook and Instagram social media accounts or equivalent
5. Basic knowledge of how to surf the internet using a web browser.
6. No prior work experience required.
Should there be reason to believe the learner does not have the necessary minimum entry requirements, ICM may request relevant qualifications or administer a short test for the skills stated above.
Learners will be required to bring a laptop with a minimum Windows 10, I5 processor, and 8 GB RAM or higher: or equivalent MacBook. Learners may request to lend a laptop from Ice Cube Marketing, subject to the availability of laptops. For the best learning experience, learners should bring their own devices.