Customer Loyalty and Retention Strategy Formulation
About This Course
This course equips professionals in marketing, customer service, and management with strategies and tools to build lasting customer relationships and drive business success. You will explore frameworks for fostering customer loyalty and retention through personalised marketing and loyalty programs, understand customer preferences using data analytics, and make personalised product recommendations.
Additionally, the course covers key consumer protection and privacy laws, ensuring compliance and ethical standards, and focuses on delivering exceptional customer service to turn satisfied customers into brand advocates while effectively managing and evaluating loyalty programs.
Through this training, Retail and Marketing professionals will learn the art of mastering Customer Loyalty and Retention.
What You'll Learn
1. Implement strategies to enhance customer loyalty and retention, and oversee loyalty and retention programs.
2. Evaluate the implementation of customer relationship and loyalty initiatives and programs, and assess the business benefits of cultivating customer relationships and loyalty.
3. Facilitate client conversion into brand advocates by ensuring exceptional customer service, regulatory compliance and anticipation of customer preferences, needs and expectations.
4. Deliver customised product or service recommendations that are aligned with target customer needs while maintaining professional service standards by leveraging on key customer database features.
Entry Requirements
• Able to read, write and speak in English (WLPN Level 4 and above).
• Min 21 years old.
• Secondary school level onwards education.
• Learners who do not meet the MER may be considered through interviews on a case-by-case basis.