Social Media Metrics & Analytics
About This Course
The goal of CET365 Social Media Metrics & Analytics is to equip students with up-to-date skills in managing and analyzing data from diverse social media platforms. This course emphasizes practical, accessible tools beyond Python, such as user-friendly analytical software, to enable efficient data acquisition and analysis. Students will learn modern analytic methods to transform social media interactions into actionable marketing insights. The curriculum will cover innovative approaches in natural language processing (NLP), social network analysis, and data visualization. It will also address new challenges and opportunities in data access from major social networks, adapting to the latest API changes and privacy regulations to support informed decision-making in digital marketing.
What You'll Learn
2. Develop and apply sophisticated social media metrics to evaluate digital marketing strategies.
3. Implement advanced natural language processing (NLP) techniques for insightful analysis of unstructured data across various social media platforms.
4. Design comprehensive strategies for textual data analysis, tailored to specific business and marketing needs.
5. Critically assess and select the most effective data visualization methods to convey complex information clearly and persuasively.
6. Demonstrate advanced communication skills, both written and verbal, in the context of social media analytics, capable of presenting complex data findings effectively.