WSQ AI in Digital Marketing
About This Course
Artificial intelligence (AI) is rapidly transforming the digital marketing landscape. As highlighted in recent reports, a staggering 85% of professionals expect AI to significantly impact their industries within the next five years. To meet the demands of this AI-driven future, marketing professionals must evolve their skill sets accordingly.
Our comprehensive 2-day “AI in Digital Marketing” course equips you with the cutting-edge skills to leverage the power of AI and drive growth in the digital marketing space.
Day 1 begins with an exploration of AI fundamentals and the evolution of digital marketing. You’ll gain insights into AI-driven market analysis tools, understanding consumer behavior through AI, and implementing personalization and targeting strategies.
Through hands-on training with leading tools like ChatGPT and Gemini, you’ll master generating compelling content – from articles and reports to social media posts and engaging video scripts tailored for marketing needs. Additionally, you’ll learn to leverage AI for advanced visual content creation and the process of converting scripts into full-fledged videos with voiceovers, music, and captions.
On Day 2, dive into the world of AI-powered advertising – grasping the basics of programmatic advertising, campaign optimization with machine learning, real-time bidding, and enhancing overall advertising efficiency. Explore leveraging AI for email marketing strategy, creating automation workflows, and increasing campaign outcomes.
Discover ways to elevate user experiences through AI-powered chatbots, website personalization, and social media management. Gain insights into utilizing AI tools for SEO, social media analytics, measuring campaign performance, and enabling data-driven decision-making.
Real-world case studies showcase successful AI applications in personal branding, celebrity campaigns, and cutting-edge industry innovations – providing valuable insights into implementing effective AI
What You'll Learn
The course also covers market analysis, advertising optimisation, and storytelling techniques to design personalised user experiences using AI tools. You will learn how to:
● Analyse content marketing strategies using AI tools
● Identify innovative content use cases for different formats
● Conduct AI-powered market trend analysis and create actionable insights
● Develop brand-specific content plans tailored to consumer behaviour
● Generate text, visual, and video content using AI and visual storyboarding
● Collaborate with content creators to align with organisational goals
● Optimise advertising campaigns and manage cross-channel content strategies
● Apply storytelling techniques and design interactive user experiences
● Execute AI-enhanced marketing campaigns with effective project management
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.