WSQ Performance Marketing (Lead Generation)
About This Course
This programme is designed to equip learners with the necessary skills to develop a comprehensive digital advertising strategic plan.
Over 2 days (16 hours in total, 8 hours per day), learners will conduct advertising audits, perform audience persona research, set campaign objectives, create performance advertising campaign plans, develop a digital marketing optimization strategy and finally establish the human resources needed to execute the entire performance advertising plans.
Each learner will work on developing a strategic plan either for their own company or a host organisation. Learners will benefit from the guidance of mentors who are industry veterans in digital/performance advertising, enabling them to create actionable and data-driven advertising strategies.
What You'll Learn
• Evaluate performance marketing strategies effectiveness against campaign objectives using advertising campaign evaluation tools and methods to establish new campaign objectives.
• Develop ideal target audience profiles for leadgen campaign activation.
• Design effective creative assets and messaging to generate optimal engagement and performance for a brand’s products and services.
• Design performance marketing communications structures to drive and meet campaign objectives and performance targets.
• Synthesise performance marketing strategies and campaign objectives through evaluating performance metrics.
• Assess agency management and team scaling practices to recommend leadgen strategies for improved team integration and operational plans.
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.