Content Marketing and Online Partnerships (Part-Time)
About This Course
This course explores the art and science of content marketing along with the strategic value of online partnerships. It commences with a deep dive into content ideation and development, highlighting the utilization of research and generative AI tools to create engaging and relevant content. The curriculum then shifts its focus to content distribution, covering a spectrum of channels, partnerships, and digital PR strategies to maximize content reach and impact. Through this course, learners will master the techniques required to craft compelling content and strategically leverage partnerships, empowering them to excel in the dynamic world of digital marketing and brand promotion.
What You'll Learn
● Develop a comprehensive understanding of content marketing, encompassing its art and science, and recognizing its strategic value in modern digital marketing
● Gain proficiency in content ideation and development, utilizing research and generative AI tools to create engaging and relevant content that resonates with target audiences
● Understand a range of content distribution strategies, including various channels and platforms, enabling learners to maximize the reach and impact of their content across diverse digital landscapes
● Form and nurture online partnerships to amplify the reach and impact of their content marketing efforts, fostering collaborations with influencers, brands, and other stakeholders
● Craft compelling content that aligns with their marketing objectives, enhancing their ability to engage and connect with their audience effectively
● Gain strategic expertise in content marketing and partnership building, ultimately achieving measurable results and brand success
Entry Requirements
Minimum Age: 21
Academic Level: At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
Language Proficiency:
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4.