Email and Marketing Automation (Part-Time)
About This Course
This course focuses on the strategic dimensions of email marketing and the incorporation of marketing automation tools. It commences with the formulation of email marketing strategy, accentuating the synchronization of email content with user intent and touchpoints throughout the customer journey. Learners will master the creation and enhancement of email campaigns using AI-driven platforms, ensuring content is personalized and captivating. Furthermore, the curriculum delves into the integration of digital marketing productivity tools for streamlining processes across various platforms. Upon course completion, learners will possess the expertise to proficiently manage email marketing campaigns and elevate efficiency within their marketing workflow through automation.
What You'll Learn
● Gain a deep understanding of email marketing strategy, learning how to create comprehensive plans that align email content with user intent and touchpoints along the customer journey
● Acquire the skills to create personalized and engaging email campaigns using AI-driven platforms, ensuring content resonates with individual recipients, resulting in higher open and click-through rates
● Implement effectively segment email lists based on user behaviour, demographics, and preferences, allowing for targeted messages that enhance engagement and conversions
● Use analytics tools to measure email campaign performance, enabling data-driven decision-making and continuous optimization of email marketing strategies
● Manage marketing automation tools, streamlining the marketing process, automating repetitive tasks, and ensuring consistent and timely communication
● Possess the knowledge and skills needed to efficiently manage email marketing campaigns and streamline marketing processes across platforms, enhancing productivity and marketing workflow through automation
Entry Requirements
Minimum Age: 21
Academic Level: At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
Language Proficiency:
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4.