Google Analytics with Tag Manager ( Part-Time )
About This Course
This course delves into the realm of digital marketing analytics, equipping learners with essential skills for data-driven decision-making. It starts off with the setup of Google Analytics 4, covering event tracking and conversion tracking using Google Tag Manager to monitor user interactions effectively. The curriculum then pivots to marketing analytics reporting, introducing AI-powered insights to detect anomalies and offer personalized recommendations. Learners will learn how to leverage data to measure campaign performance, optimize strategies, and enhance user experiences. By the course's conclusion, learners will have the expertise to harness analytics tools and AI-driven insights to make informed marketing decisions and drive measurable results in the digital landscape.
What You'll Learn
● Develop a comprehensive understanding of Google Analytics 4, gaining proficiency in its setup, configuration, and the utilisation of event tracking to monitor user interactions effectively
● Acquire the skills needed to implement conversion tracking using Google Tag Manager, enabling them to measure and analyse user interactions and conversion points
● Gain understanding in marketing analytics reporting, identify areas for improvement, and make informed decisions to enhance user experiences and drive measurable results
● Utilise data and analytics, harnessing AI-driven insights for anomaly detection and offering tailor-made recommendations
● Leverage analytics data to continually optimise their marketing strategies, resulting in improved ROI, conversion rates, and user engagement
● Possess the expertise to harness analytics tools and AI-driven insights effectively, enabling them to make data-informed marketing decisions and achieve success in the dynamic digital marketing landscape
Entry Requirements
Minimum Age: 21
Academic Level: At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
Language Proficiency:
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4.