WSQ Integrated Branding & Digital Marketing Strategy
About This Course
1. The learner will be able to examine digital marketing concepts and features of various digital marketing channels and strategies
2. The learner will be able to evaluate marketing technologies and tools for branding
3. The learner will be able to select and differentiate appropriate digital marketing channels based on the digital marketing strategy
4. The learner will be able to distinguish key elements for marketing mix to achieve business objectives
5. The learner will be able to analyse performance indicators to measure the effectiveness of a digital marketing strategy
What You'll Learn
It is also crucial first step towards understanding how the constantly evolving digital marketplace relates to your business, and how it affects the relationship between your brand, your loyal customers, and your prospects.
Unlike conventional forms of marketing, the digital marketing is unique in its capacity on the scope of your marketing reach and the focus of your target audience.
Using digital channel, your business can transcend from traditional constraints such as geography and time zones to connect with a wider audience and more cost effective.
Entry Requirements
Our target audience include marketing/sales executives and managers who are in the retail sector for at least a minimum of six months and wish to upskill as well as individuals who are interested in a career in digital marketing.