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Branding Strategy (Asynchronous & Synchronous)

Name: Branding Strategy (Asynchronous & Synchronous)
Price: 550 SGD
Rating: 4 (9 reviews)

Training Provider: SHRM COLLEGE PTE. LTD.

Course Reference: TGS-2022017501

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About This Course

The learning objectives of this training programme is to train learners to formulate the branding strategy to strengthen the brand positioning and develop consumer awareness. After completion of this training programme, learners should be able to acquire the following learning outcomes

Learning Outcome
LO1: Learners will be able to implement brand portfolio strategy including brand culture and ethos.
LO2: Learners will be able to assess customers’ view on brand differentiation.
LO3: Learners will be able to implement improved brand positioning in products and services.

What You'll Learn

This module provides the learners with the understanding of brand portfolio management including culture, brand fit, brand differentiation and the factor and risks to be consider when developing or implementing organisation branding strategy. Learners will acquire the ability to implement brand campaign and activities upon completion of the module.

Entry Requirements

Knowledge and Skills
• Minimum 2 GCE ‘O’ Level (Grade 1-8) in any two subjects or
• Minimum 3 GCE ‘N’ Level (Grade A-N or Grade 1-5) in English Language and two other subjects or
• Minimum Workplace Literary (WPL) Level 5 in Speaking and Listening and Level 4 in Reading, Writing and Numeracy.

Attitude
• Positive Learning Attitude
• Enthusiastic Learner

Experience
• Minimum of 1 year of working experience.