Brand Management Programme (Classroom)
About This Course
Specifically, we can enumerate some of the benefits:
1. Help organisations fuel growth through a customer strategy that enables for sustainable business with current customers.
2. Guide organisations into creating a compelling brand identity based on a strategic brand programme which can lead to customer favourability.
3. Create an exceptional experience for customers/clients/consumers to relate to your brand, thus breeding familiarity and favourability.
4. Establish a process in creating and branding of new products and services that will develop key success indicators.
5. Develop a communication plan that adheres to the brand identity and articulated with internal and external stakeholders, including the media.
What You'll Learn
According to a Forbes article, “Consistent brand presentation across all platforms increase revenue by up to 23%.” In the same article, 64% of consumers build a relationship with a brand of their choice because of values depicted by these brands. Statistics show that branding, when done right provides the benefits that individuals and businesses need to flourish in the business environment. In fact, in Gartner’s recent study on the top 5 Priorities of CMOs, 44% look at Branding and Messaging as a skills set they need to improve on.
Entry Requirements
Learners are expected to be able to possess the following requirements:
• GCE ‘O’ level English (minimum C6 grade)
• Workplace Literacy (WPL) Level 5 in Reading, Listening, Speaking and Writing
• IELTS 5.5 or equivalent (applicable for International learners)
• A pass in TVI English Admission test
• Possess basic information and communication technology (ICT) skills
• Internal or external consultants; people with functional expertise, eg., HR, finance, quality, compliance or IT, and need to manage stakeholders to be successful in their role.