AI-Infused Content Marketing- From Concept to Execution
About This Course
1. LU1: Discover Impactful Content Marketing Strategies in the Age of AI
• Starts with foundational concepts, setting the stage by equipping learners with an understanding of basic marketing mix elements tailored to modern AI-enhanced environments.
2. LU2: Define Impactful Content in the Age of AI
• Builds on the initial concepts from LU1, delving into more sophisticated strategies that integrate AI solutions for creating and defining impactful content marketing strategies.
3. LU3: Develop Strategic Campaigns
• Progresses from the strategic formulation in LU2 to the practical application of developing detailed and structured campaign schedules, focusing on efficiency and timeliness in campaign execution.
4. LU4: Distribute Successful Campaigns
• Extends the planning and preparation in LU3 by applying the formulated strategies to actual campaign execution, utilizing data from pre-campaign testing to inform and optimize campaign strategies.
5. LU5: Drive Adaptive Strategies
• Caps the course by using the insights and outcomes from previous campaigns (explored in LU4) to analyze and adapt future marketing strategies, ensuring continuous improvement and responsiveness to market dynamics.
What You'll Learn
2. Confidently design marketing mixes that align with content creation goals.
3. Skillfully develop structured campaign schedules for timely execution.
4. Adeptly collect feedback and adapt strategies, optimizing campaign performance.
Entry Requirements
Language and Literacy Proficiency Level - Candidates must demonstrate the practical application of English listening and speaking skills, meeting the standards of the Employability Skills Workforce Skills Qualifications (ES WSQ) Workplace Literacy (WPL) Level 4. This proficiency should be evident in the candidate’s ability to comprehend and articulate ideas clearly in professional and operational contexts within the Retail industry.
Target Age Group - The course is designed for individuals who are 35 years and older, acknowledging the rich experience this demographic brings to the learning environment. The curriculum is tailored to build upon their existing knowledge base, focusing on applying skills in practical workplace scenarios.
Minimum Education Level - The minimum education requirement is secondary school education, ensuring that all participants have a foundational academic skill set to build upon.