AI-Driven Digital Marketing: Mastering the Future
About This Course
AI-Driven Digital Marketing: Mastering the Future" is a comprehensive course structured into three learning units.
LU1: focuses on equipping learners with a fundamental understanding of an organization's marketing mix. By the end of this unit, learners will be proficient in analysing marketing mix elements in the context of an organization's retail formats.
LU2: builds on the foundation established in LU1. It delves deeper into the framework for marketing mix success and explores AI solutions in marketing strategies. Upon completion of this unit, learners will have the skills to create digital marketing campaigns that align with organizational objectives.
LU3: Emphasizing the importance of monitoring marketing mix performance and engaging stakeholders. Learners will acquire methods to assess marketing mix elements and create evaluation criteria for stakeholder engagement in marketing mix performance evaluation.
What You'll Learn
Analyse elements of an Organisation's marketing mix
(K1,K4)
LO2:
Interpret the importance of emerging trends that creates marketing opportunities
(K2,K6)
LO3:
Evaluate the elements of a well-balanced marketing mix in relation to organisation’s retail formats
(K3,A4)
LO4:
Examine the importance of re-alignment of marketing mix
(K7)
LO5:
Create a digital marketing campaign that meets targeted customers and organizational, strategic and operational marketing objectives and desired
positioning
(K5, A2, A3, A5)
LO6:
Apply 2 methods to monitor performance of marketing elements against the digital marketing mix objectives
(A1,A6)
LO7:
Evaluate the performance of marketing mix through performance measurements and stakeholders engagement
(K8,A7)
Entry Requirements
• Min secondary school education
• Learners who are not able to fulfill basic literacy requirements for the program will be advised to register for the WSQ Workplace Literacy (WPL) Program. Contact information of the providers for the WPL will be provided if necessary.
• Learners without any formal qualifications (e.g., Secondary or post-Secondary Level etc.) will be required to provide SOA or supporting documents to prove that they have attended WSQ training programs (equivalent or higher) or prove of relevant working experience to justify abilities and competencies. They will then know the expectations of the course such as the willingness to participate in class activities which include group discussion, brainstorming, and presentation that requires medium to high sociality and emotion. If the learners do not meet any of the above requirements, they could submit a writing proficiency assessment and interview by a program specialist who will then approve on a case-by-case basis.